Standard Delivery is £1 - delivery in 3-5 working days.
Next Day delivery is £5.99 - order by 7pm Monday to Friday. Free when you spend £75!
Advent Calendar delivery is £6.
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Customer Reviews
Overall rating: 4.5 / 5 from 41 reviews.
I dont wear a lot of makeup and this is me at the end of a bottomless brunch at Kuckoo where it was very hot and I was dancing all night. My all over face bronzer looks just as I left the house not like my lipstick and lip liner (not plouise). It felt amazing when applying, my face was warm to say the least since it was 31°C outside!! But this did the trick. I won't use anything from now on!! Would highly recommend
Dana5/5Verified
Amazing
Chammi5/5Verified
5*
Dorina5/5Verified
P.Louise Hydrate The Heartbreak Primer is a game changer for dry and dehydrated skin 💙
It instantly hydrates, smooths and gives the skin a fresh, healthy glow without feeling heavy or greasy. The texture is lightweight, absorbs quickly and leaves the skin perfectly prepped for makeup.
Foundation applies so much smoother on top of this primer — no patchiness, no clinging to dry areas, just a flawless, hydrated base that lasts all day. It also helps makeup look more skin-like and radiant rather than flat.
Perfect for everyday makeup and especially amazing during colder months or whenever your skin needs extra moisture. If you love a hydrated, plump finish, this primer is definitely worth it ✨
Irma5/5
Wrong products arrived ( pic) not the same product as shown. You stated the same product and it’s completely different so be aware of buying this item
Louise3/5Verified
It came as a completely different item (3) bought and very disappointing 😥
Louise1/5Verified
Really like this primer, it spreads well and isn't sticky. I'd say to leave it longer than the 30 seconds I says to set though, and I found my skin got a little shiny throughout the day without a setting spray.
Emily4/5Verified
My foundation sits much better on this primer
Rowena5/5Verified
Very good grippy primer
Shelby5/5Verified
Amazing products
Orsolya5/5Verified
I brought 3 products: 2 birthday cake lip duos and a hydrate the heartbreak primer and it also came with a free lip oil and i got the strawberry and cream one it it smells so good. The birthday cake duos also smell amazing my friend who got the second one thinks so too. The primer is very hydrating and has started to clear up my skin which makes my makeup cleaner. And finally the delivery came within 2 working days which was amazing. Would recommend all products and honestly i would give it a higher star review if i could
Ella5/5Verified
Brilliant for my dry skin makes my makeup go on so much smoother
Nicola5/5Verified
Have only used once up to now, but it covered well, i liked it. Thank you
Mary5/5Verified
Perfect item!
Shame about the 3 week wait
Becky5/5Verified
As always amazing product and packaging
Ellenor5/5Verified
Lovely
Stephanie5/5Verified
This is very good. I have mature skin and I wear this alone. It gives a lovely glow not sticky or pasty like some I’ve used before. Easily absorbed and leaves skin smooth. I really like this.
Heather5/5Verified
Great primer good value for money
Kelly5/5Verified
Lovely item
Leanne5/5Verified
I am very disappointed, I placed the order on November 1st and it still hasn't arrived. I talked to them, I emailed them that I want my money back, but they don't answer. I am disappointed, I ordered a very large amount. their products are wonderful but their reception is expected. I'm sorry P.Louise 😔
Florentina1/5Verified
Love the primer
Mandeep5/5Verified
Love cv it
Nicole5/5Verified
Excellent
Gemma-eve5/5Verified
Feels very nice on my face 
Erica4/5Verified
So soft!
Joan5/5Verified
One of the best in the game
Jaden5/5Verified
Perfect for thise dry pores before makeup apply
Jennifer5/5Verified
Brilliant
Tina5/5Verified
i didn’t get it i want my money back
Maryam1/5Verified
Packaging looks great, haven't tried product yet
Paula5/5Verified
Amazing xx
Donna5/5Verified
i have not even received this item
Karley1/5Verified
Fantastic for the skin feels fresh and hydrated and very soft . A must buy
Wendy5/5Verified
Works well
Julie5/5Verified
.
Dion5/5Verified
Love
Abigail5/5Verified
Sits beautifully on the skin
I am the sort of person that doesn’t believe in primer but I LOVE this product. I have combination skin and find that most primers make my foundation ball up over time, especially around my t zone. This primer is one of the only primers I’ve found that does not do this. It melts effortlessly into the skin and creates a lovely base for foundation (I use Mac Studio fix). I would repurchase this product
Rebecca5/5
Love the texture
Amanda5/5Verified
LOVE LOVE LOVE
This primer is a DREAM. Worn underneath makeup on my normal to dry skin it keeps my skin looking like skin and my foundation applied beautifully on top. No patchiness and my makeup wore beautifully, I paired this with the pore minimising primer in my tzone and cannot recommended this combination enough. 10/10 PLouise, you’ve done it again
Bryony5/5
Just wow this product is the bomb!
I love love this primer there’s nothing else like it ! My skin feels hydrated and fresh. My skin feels so soft and give my skin a nice glow . Best of all this beautiful keep my makeup up on . My makeup doesn’t not Move at all . I love the fact u can wear this primer without makeup and it’s great for summer. Soooo happy with this product . I definitely will be purchasing this product again. I can’t live with out it 🥰